There was a British TV mystery show called Midsomer Murders with a detective who always told his sergeant, “Think laterally.” And of course his advice was always right, because solving mysteries on TV usually presents villains being inventive and unexpected. He’s telling his detective, Look at other ways something can be accomplished.
So it goes too, if you want a memorable, succinct domain — which of course you do — but can’t come up with the sums that generic and short .com domains command, you can do things a little differently.
You can get around the problems of cost and rarity by looking into domains other than .com. Explore the other realms of gTLDs: The keywords you need, generics you want, are often there.
I like .ws names although that extension’s promotion hit problems some time back, and it never took off like it should have. Consider how short it is to type, even shorter than .com; and that the biggest registrars support it — there’s no out-of-the-way registry site to deal with. Maybe, for a while, you might remind your site visitors to think of it as if it stood for “website,” for help remembering it — and you’re off and running. Alternate extensions are perfect, I think, for personal interest websites (“vanity” sites) or blogs, as well as mainstream commercial pages.
Our one-word domains portfolio includes generics & first names such as:
We have some one-word .buzz domains as well, to offer for sale now; some excellent keywords in there. Contact us at Gigadomains (at) yahoo.com to inquire on any of these.
One of the most thoughtful domainers we see these days is Keith deBoer, and when his columns appear on DNGeek I always stop to read them — they’re always good. Yesterday’s post, concerning WealthFront and its list of most-desirable companies, was extremely relevant and interesting — and the list itself gave me a (nice) surprise, because a name we sold to the present owner is on it: Ipsy.
The WealthFront list is something I’ll continue to examine. Not only are the company names themselves significant, but the type of business they’re in is vital to keep alongside the names — Meaning matters. These end users represent probably the best (and most lucrative) way the term could be applied.
On the WealthFront list, I noticed that there are some plurals among the names. Mostly they were “networks,” “systems,” “technologies,” “sales,” “labs,” — which may need to use a plural to indicate the breadth of their work. It would be a small outfit indeed that did lots of research but had only one lab, for instance. However, there is always “language lab” or some other conceptual lab which would prefer to use the singular.
But other strong words such as studio vs. studios — it’s hard to say if the singular is stronger or not without knowing the rest of the domain. Another example might be engine vs. engines.
**Considering our own past sales, along with Keith’s Y Combinator keyword lists, we might compile our own list of best keywords. I notice “ware” is not on his lists. This is probably just coincidental.
Recently, several ads for pharmaceuticals have jumped out at me during researching other things, and I was struck by the odd names these drugs had. Each was using the .com for their website.
The names were Opdivo.com, Yervoy.com, and Xiidra.com. All brandables, all kind of strange.
The first and second ones are owned by Bristol-Myers Squibb, registered in 2012 and 2009 respectively. The third name is registered by Michael Freed of Shire.com.
On the home page of Shire.com is a notice about another one: Onivyde, an oncology drug they’re marketing, now available in certain countries. Their website is Onivyde.com. A related name is Provyde, the name of their service that helps people get the drug if they cannot afford it; they do not appear to own that domain but have a trademark on the name.
While pharma companies sometimes will use a name that hints at aspects of the substance or simply combines portions of the ingredients’ names, they obviously have a wide range of choice in whatever name they choose for their product. (And of course different countries later will likely carry varying brand names of the same drug.)
In other words, these are all made-up names. They may not need to be catchy. In fact two of these examples are serious cancer drugs and aren’t likely to become household names. The website contains information aimed at physicians, not the public. (On the other hand, other drugs WILL become household names.)
Some names are deliberately chosen so they don’t sound like other things, but is it necessary for them to be a mouthful like Yervoy? Why should they buy only some twelve-dollar, not-so-great names found in drop auctions? Perhaps we should all list our more easily-pronounced brandables for the benefit of this industry.
Here are some of our best ones that sound like pharma names but we have lots more:
Anyone wishing to get this super-short domain, OHZ.com, should go bid right now: Sedo.com
There are only 1.5 days left in the Auction!
Due to the ocean swell of Chinese buying of domain names, I think we start regarding these Eastern domainers as superhuman and able to get profits easily. Probably this is myth, if not downright stereotype. Sometimes I am seeing missed opportunities. For instance, this domain name — DNQQ.com — which contains both the DN like in DN.com, the Chinese domain marketplace, and then it ends in QQ, like the IM service I think of as the Chinese Yahoo —
— is for sale at roughly $1,560 USD. https://www.4.cn/search/detail/pid/5989883/ref/10017
That seems like an excellent buy to me; in fact, cheap. However, I’m wondering if it’s as attractive to a buyer in China.
Another observation: If you’re selling a numeric like 115888.com, is it de rigueur to make the price end in “888” also? I see many examples of it. Maybe Rick Schwartz could comment on this. Maybe it’s just good luck to make everything 888 when you can; so why not?
If you’re selling Chinese premium domains (and who isn’t?), you have likely had this happen: You got multiple offers from clamoring buyers who agreed to a price but then suddenly went silent. You couldn’t reach them anymore, and if you did, they changed their minds — or wanted to pay less.
In the western hemisphere the issues can be a little opaque. But Chinese domainers are probably having a difficult time of it.
It seems they’re dealing not only with a volatile demand for these domains in their own country, but the Chinese stock markets, whose ups and downs strongly affect all other economic endeavors. Some buyers speak of a “crash,” and it’s unclear sometimes whether they’re talking directly about the market for these domains and the demand for them, or the general stock exchanges. In fact, when investors treat domains like stocks, the differences become blurred.
The Shanghai Stock Exchange (SSE) for instance had been climbing all year, then in late summer experienced a series of huge drops/crashes. A recent big drop occurred in early November. A lot of recovery has occurred today and yesterday.
And on 4.cn, bidding on some LLLL.com domains is again reaching the equivalent of $1,000 USD and more. Business appears to be going back to how it was…
GigaDomains.com has been working in the domains business for over 16 years. The group of people involved have all gained enormous amount of experience when it comes to branding and developing their own domains, with the occasional sale of certain domains (as there are thousands to choose from). Whether it is domaining, domain brokering, or anything SEO related, we are confident we have more than enough expertise to help anyone.
Come in and take a look around, and you may find something amazing you will like.